clean balance & volume shampoo:
wet hair thoroughly. take a coin-sized amount and massage into your scalp using fingertips, not nails. focus on the roots where oil and buildup accumulate the clay does the work here. let it sit for 30-60 seconds so the kaolin can absorb excess sebum. rinse completely with lukewarm water. you'll notice the lather is lighter than sulfate shampoos — that's intentional. follow with conditioner on mid-lengths and ends if needed, though many find this shampoo balanced enough on its own. use 2-3 times per week, or daily if your scalp runs oily.
coconut derived cleanser
our primary coconut-derived cleanser with a different molecular structure than sulfates, creating gentle lather that cleanses effectively without stripping hair's natural moisture barrier.
kaolin clay
a mild mineral clay that absorbs excess sebum without overdrying the scalp, adding natural volume by removing buildup at the root while maintaining balance.
plant protein peptides
strengthens hair structure by bonding to damaged keratin sites, reducing breakage and improving hair's resilience against daily mechanical stress and environmental damage.
provitamin b5
attracts and retains moisture deep within the hair shaft, improves elasticity and smoothness, while soothing the scalp after clay's clarifying action.
aloe vera extract
hydrates and calms the scalp after purification, delivering polysaccharides and enzymes that reduce irritation and support the scalp's natural ph balance.
bentonite clay
works alongside kaolin to draw out impurities and product buildup from the scalp, while delivering minerals that support scalp health and hair follicle function.
full ingredients
water, glycerine, 1,3 - propanediol, cocamidopropyl hydroxysultaine, sodium methyl cocoyl taurate, cocamidopropyl betaine, sodium cocoyl isethionate, sodium cocoyl alaninate, hydroxypropyl starch phosphate,isostearamidopropyl morpholine lactate, shea butter, polyacrylate crosspolymer - 6, d - panthenol, sodium benzoate, aloe barbadensis extract, disodium edta, cellulose gum, cellulose, hydrolyzed veg. protein, polyquaternium - 7, bentonite clay, kaolin clay, cinnamidopropyltrimonium chloride, perfume, colour - moss green, citric acid.
clean balance & volume shampoo
kaolin and bentonite clays carry negative ionic charges that attract positively charged sebum and buildup, lifting them away without disrupting the scalp's ph or moisture barrier. unlike sulfates that strip indiscriminately, clays purify selectively—absorbing excess oil while leaving natural protective lipids intact.
how often should i use this?
2-3 times per week for most scalps. daily if you have very oily hair or heavy product buildup.
will it work on color-treated hair?
yes. the clay-based formula is gentle enough for color-treated hair and won't strip dye.
why is the lather different from my usual shampoo?
we don't use sulfates. the lather is softer and less foamy, but it's cleansing just as effectively without harsh stripping.
can i skip conditioner?
many users do. the formula is balanced enough that fine-to-medium hair often doesn't need additional conditioning. if you have thick or very dry hair, condition mid-lengths and ends.
is this safe for sensitive scalps?
yes. the coconut-derived cleansers and clays are non-irritating, making it ideal for sensitive or reactive scalps.
clean balance & volume shampoo:
wet hair thoroughly. take a coin-sized amount and massage into your scalp using fingertips, not nails. focus on the roots where oil and buildup accumulate the clay does the work here. let it sit for 30-60 seconds so the kaolin can absorb excess sebum. rinse completely with lukewarm water. you'll notice the lather is lighter than sulfate shampoos — that's intentional. follow with conditioner on mid-lengths and ends if needed, though many find this shampoo balanced enough on its own. use 2-3 times per week, or daily if your scalp runs oily.
coconut derived cleanser
our primary coconut-derived cleanser with a different molecular structure than sulfates, creating gentle lather that cleanses effectively without stripping hair's natural moisture barrier.
kaolin clay
a mild mineral clay that absorbs excess sebum without overdrying the scalp, adding natural volume by removing buildup at the root while maintaining balance.
plant protein peptides
strengthens hair structure by bonding to damaged keratin sites, reducing breakage and improving hair's resilience against daily mechanical stress and environmental damage.
provitamin b5
attracts and retains moisture deep within the hair shaft, improves elasticity and smoothness, while soothing the scalp after clay's clarifying action.
aloe vera extract
hydrates and calms the scalp after purification, delivering polysaccharides and enzymes that reduce irritation and support the scalp's natural ph balance.
bentonite clay
works alongside kaolin to draw out impurities and product buildup from the scalp, while delivering minerals that support scalp health and hair follicle function.
full ingredients
water, glycerine, 1,3 - propanediol, cocamidopropyl hydroxysultaine, sodium methyl cocoyl taurate, cocamidopropyl betaine, sodium cocoyl isethionate, sodium cocoyl alaninate, hydroxypropyl starch phosphate,isostearamidopropyl morpholine lactate, shea butter, polyacrylate crosspolymer - 6, d - panthenol, sodium benzoate, aloe barbadensis extract, disodium edta, cellulose gum, cellulose, hydrolyzed veg. protein, polyquaternium - 7, bentonite clay, kaolin clay, cinnamidopropyltrimonium chloride, perfume, colour - moss green, citric acid.
clean balance & volume shampoo
kaolin and bentonite clays carry negative ionic charges that attract positively charged sebum and buildup, lifting them away without disrupting the scalp's ph or moisture barrier. unlike sulfates that strip indiscriminately, clays purify selectively—absorbing excess oil while leaving natural protective lipids intact.
how often should i use this?
2-3 times per week for most scalps. daily if you have very oily hair or heavy product buildup.
will it work on color-treated hair?
yes. the clay-based formula is gentle enough for color-treated hair and won't strip dye.
why is the lather different from my usual shampoo?
we don't use sulfates. the lather is softer and less foamy, but it's cleansing just as effectively without harsh stripping.
can i skip conditioner?
many users do. the formula is balanced enough that fine-to-medium hair often doesn't need additional conditioning. if you have thick or very dry hair, condition mid-lengths and ends.
is this safe for sensitive scalps?
yes. the coconut-derived cleansers and clays are non-irritating, making it ideal for sensitive or reactive scalps.
