what coconut-derived actually means
Formulation 'coconut-derived' is one of those terms that sounds straightforward but gets complicated fast. dozens of personal care brands use it on their packaging. many of them are using very...
what coconut-derived actually means
what coconut-derived actually means
the ingredient list is the product
Formulation here's a useful exercise. next time you're in a store or browsing online for personal care, pick up any shampoo and look at two things: the front of the...
the ingredient list is the product
the ingredient list is the product
why every moosh product has a different scent
Formulation most personal care brands create one signature scent and put it in everything. every shampoo, every conditioner, every body wash — the same fragrance profile across the entire range....
why every moosh product has a different scent
why every moosh product has a different scent
why we don't use silicones
Formulation pick up almost any mainstream shampoo or conditioner and you'll find an ingredient ending in '-cone' somewhere in the list. dimethicone. cyclomethicone. amodimethicone. these are silicones — synthetic polymers...
why we don't use silicones
why we don't use silicones
what's actually in your shampoo's base
Formulation every shampoo has a secret it doesn't talk about on the front of the bottle. the base.the base is the surfactant system — the ingredients that actually do the...
